The Gelatist
A re-brand and logo design passion project for a popular gelato shop near my home.
Before
AFTER
I really wanted to make the logo more playful and welcoming than the original as the store itself is very modern and hip. I warped the G into dripping gelato placed in one of the serving bowls. The G is also entirely individually customized and could make for a good main or alternative logo. I also wanted to keep the classy Italian vibes with the main and sub fonts but not cold and too mature.